Connected device TV advertising is revolutionizing how cannabis and CBD brands connect with their audiences. As an Over-The-Top (OTT) platform, CGTV delivers content over the internet, bypassing traditional broadcast channels and offering unparalleled opportunities for brands in the cannabis space.
While the Federal Communications Commission does not allow cannabis advertisements to be aired on linear TV or radio, advertisers can run their ads via connected TV or digital audio. This allows for more creative and flexible advertising strategies that comply with state laws and platform-specific guidelines. This means brands can legally and safely promote their products in a dynamic, engaging environment, reaching a growing audience of consumers eager to learn more about cannabis and CBD.